Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development by Scott Lerman
English | May 29th, 2018 | ISBN: 144033143X | 200 Pages | EPUB | 89.74 MB


Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

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